For a long time, “democratization” of private markets was more of a panel theme than practical reality. State Street’s 2025 Private Markets Study suggests that is changing quickly. The centre of gravity in fundraising is beginning to tilt away from classic institutional capital toward semi-liquid, retail-style vehicles aimed at individuals and the shift is happening on a one-to-two-year horizon, not a decade-long one.
In early 2025, State Street surveyed nearly 500 senior executives across private markets specialist managers, diversified asset managers with private allocations, and institutional asset owners. A majority of respondents (55%) now believe that in as little as two years, at least half of private markets fundraising will come through semi-liquid, retail-style vehicles marketed to individual investors.
This marks a clear shift in expectations versus the previous survey. Then, 51% of respondents thought most private markets fundraising over the next one to two years would continue to be done through traditional institutional channels, with about a third expecting semi-liquid and other individual-investor products to reach parity with institutional fundraising. In the latest study, the share expecting traditional fundraising to dominate has fallen to 39%, while those expecting retail-style vehicles to be the main mechanism has risen from 14% to 22%. At the same time, 56% now say that at least half of flows will come through quasi-retail products in the near future.
In other words, the industry’s own base case is that retail-style structures will sit alongside, and in some cases rival, classic institutional funds as fundraising channels by the middle of the decade.
The enthusiasm for semi-liquid vehicles is strongest among managers. Only about a third of general partners (36%) still see institutional fundraising maintaining its dominance over the next one to two years, compared with 42% of limited partners.
Around 40% of GPs expect retail-style vehicles to reach parity with traditional fundraising in that timeframe, versus 29% of LPs. Similar proportions of both groups, roughly one in five, anticipate retail-style funds actually becoming the majority source of flows. State Street suggests this gap reflects GPs’ proximity to product development and distribution initiatives aimed at individual investors, as well as their role in designing and managing these new wrappers.
Regionally, Asia-Pacific institutions are most likely to anticipate a balanced mix between institutional and retail-style channels. Respondents from APAC are less likely than their peers in EMEA or the Americas to see traditional fundraising as the dominant route and more likely to predict parity between traditional and semi-liquid vehicles within one to two years.
The study is specific about what respondents think has to happen for this “retail revolution” to be sustained rather than theoretical.
When asked about the best levers for driving private-markets democratization, institutions highlighted a mix of bottom-up and top-down factors. Product innovation in the semi-liquid fund space was cited most often (44%), followed by lowering means-based barriers to entry such as wealth and income thresholds (42%). Roughly four in ten respondents pointed to relaxing liquidity rules around underlying assets in retail and defined-contribution funds, and a similar share highlighted more frequent, timely, high-quality data enabled by regulation on underlying companies and real assets. Technology-driven data improvements and digital tokenization or fractionalisation of illiquid assets were also seen as important enablers by around a third and just under that, respectively.
The picture that emerges is not “technology will fix it” or “regulators should fix it” in isolation. Instead, democratization depends on a stack of conditions: regulatory frameworks that allow semi-liquid exposure to private assets; fund structures that can operate within those rules without creating liquidity mismatches; and data and technology infrastructure robust enough to support more frequent dealing and reporting.
State Street also points to specific product innovation already underway, including private-asset ETFs such as its own private credit ETF, positioned as a way to open up investment-grade private credit to a broader investor base via a listed wrapper.
At the asset-class level, survey respondents expect the benefits of democratization to be unevenly distributed. Asked which private markets segments are most likely to gain from the trend, 42% pointed to private equity, 25% to private debt, 16% to infrastructure, and 12% to real estate.
Private equity’s advantage is largely demand-driven: respondents cited both strong investor interest and significant provider appetite to bring more PE products to individual investors. Private debt is seen as another major beneficiary, reflecting both demand for yield and the perceived suitability of income-generating strategies for individual portfolios. For infrastructure, respondents highlighted the role of government incentives, while for real estate they pointed to relatively high investor familiarity and understanding of the asset class.
From a wealth-platform perspective, this mix is intuitive: private equity offers the growth and return story, private credit the yield story, infrastructure the policy-backed “essential assets” angle, and real estate the more intuitive, tangible exposure.
The macro backdrop described in the study helps explain why both institutions and individuals are looking harder at private assets. Following the COVID-19 shock, a period of high inflation and interest rates, and now tariff-driven trade disruption, respondents see private markets as offering a relative edge over public markets in terms of volatility and diversification.
Around 22% of institutions say that lower apparent volatility is a key reason for increasing allocations to private equity, 26% say the same for infrastructure, and 42% for private credit. The report links this to spikes in public-market volatility after new tariff announcements and the ongoing uncertainty around global trade policy.
At the same time, the study is explicit about the risks to retail-style private markets funds in this environment. Two stand out:
The report also notes a political dimension. Governments increasingly view quasi-retail flows into private markets as a way to fund domestic priorities such as infrastructure and strategic industries. That alignment can support the growth of new structures, but it also means product design and disclosure may be influenced by policy objectives as well as investor needs.
If semi-liquid vehicles are moving from niche to mainstream, the question becomes less “will democratization happen?” and more “how is it implemented?”.
State Street’s analysis points toward several areas of focus for managers, allocators, and regulators:
The 2025 State Street Private Markets Study does not present democratization as a distant aspiration. A majority of respondents expect semi-liquid, retail-style vehicles to account for at least half of private markets fundraising within about two years, and a rising share see them as the main fundraising mechanism outright.
That does not mean the shift is guaranteed to be smooth, or that all semi-liquid products will look alike. It does mean private markets participants increasingly see individual investors and quasi-retail structures as central to the next phase of growth, rather than as peripheral experiments.
How well that transition works will depend on details that sit beneath the headline numbers: how liquidity is engineered, how assets are valued, how data is managed, and how clearly risks are communicated to a new investor base. The study’s message, taken at face value, is straightforward: flows into retail-style private markets vehicles are coming; the question now is how robust the architecture will be when they arrive at scale.
State Street, 2025 Private Markets Outlook: Driving Success in Volatile Environments
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